Do you have a brand, or a product – They’re not the same!
The branding godfather, Marty Neumeier, says in his book, The Brand Flip: “Companies may SELL products. But customers JOIN brands”. He further adds, “They sign up with companies that see them as people, and avoid companies that see them as targets.”
The Art of Listening
The concept of listening, so simple isn’t it? Yet so overlooked, especially by sales reps and business owners who generally blab on about how great they are….without realizing that the prospective client is actually crawling out of their skin texting someone to call them so they can abort the meeting ASAP!
Once you realize that listening shapes how you can add value, that’s when magic happens!
How NOT to conduct Market Research
t’s not so much the negative responses that bothered me, it’s the lack of insights. I then realized that the problem wasn’t my testing group, it was me and my poor line of questioning. This brings me to my first lesson below
How to TRULY Differentiate Your Business
Most non-marketers don’t understand marketing. FACT. And why should they? I don’t know how to do a root canal or tattoo someone so why should I expect these business owners to understand the complexities of marketing.
Market Testing….and its Downfall
Business owners, content creators and designers often have an immense amount of conviction behind their ideas (I didn’t say “stubborn”, you did!). Occasionally, this “conviction” can create a severe disconnect between the “business side” and the side that matters most: CONSUMERS.
A Lesson in Marketing: TRUFF
In this day and age, there are few people who understand the definition of “branding”, let alone how to apply that principle. TRUFF, however, is an example of a company that has mastered both but it’s not just the mastery of the brand which inspired me to write this blog,
I Hate Social Media…
“We don’t need that. Our clients aren’t on social media…” orrrr “I hate social media…” – If I could get a triple decker cheeseburger every time I heard one of these two statements, I’d be able to abandon my car and become the first-ever human hot air balloon!
Creating Your Content Monster!
I can talk about this topic for daysssss but I’ll restrain myself from writing a ‘State of the Union’ on why me loves me some content!
Ever heard of the phrase, “content is king”? Of course you have, because it really is! When you take a look at most successful “influencers” on any social media platform, there’s one thing they always do – produce an endless supply of quality content, daily (Athlean X, Gary Vee, Sadhguru, to name a few!)