Recent articles
I Hate Social Media…
Love or hate, social media is the future. I Hate Social Media… “We don’t need that. Our clients aren’t on social media…” orrrr “I hate social media…” - If I could get a triple decker cheeseburger every time I heard one of these two statements, I’d be able to abandon my car and become the first-ever human hot air balloon! Jokes aside, these are very real comments made by...
Creating Your Content Monster!
Why you need a clear content strategy Creating Your Content Monster! I can talk about this topic for daysssss but I’ll restrain myself from writing a 'State of the Union' on why me loves me some content! Ever heard of the phrase, “content is king”? Of course you have, because it really is! When you take a look at most successful “influencers” on any social media...
A Lesson in Marketing: TRUFF
An insight into branding A Lesson in Marketing: TRUFF In this day and age, there are few people who understand the definition of “branding”, let alone how to apply that principle. TRUFF, however, is an example of a company that has mastered both but it’s not just the mastery of the brand which inspired me to write this blog, but rather their entire journey (along with my...
How to TRULY Differentiate Your Business
The cornerstone of every business How to TRULY Differentiate Your Business Most non-marketers don’t understand marketing. FACT. And why should they? I don’t know how to do a root canal or tattoo someone so why should I expect these business owners to understand the complexities of marketing. Therefore, I’d like to give you a quick lesson in differentiation and some common misconceptions that I’ve come across throughout...
Market Testing….and its Downfall
A deep dive into market testing Market Testing….and its Downfall Business owners, content creators and designers often have an immense amount of conviction behind their ideas (I didn't say “stubborn”, you did!). Occasionally, this “conviction” can create a severe disconnect between the “business side” and the side that matters most: CONSUMERS. Market testing ‘softly’ gauges your target audience’s interest regarding your service or product before investing thousands of dollars (and...
How NOT to conduct Market Research
The right way to research your market How NOT to conduct Market Research A learning lesson at my expense: Back in the day when I would have a wacky business idea, I’d always ask my testing group: “Do you like _____” - and I’d receive a series of under-whelming responses: "No", "Yes", "Kinda".. It’s not so much the negative responses that bothered me, it’s the lack of insights. I...
The Art of Listening
Why listening is an art form... The Art of Listening The concept of listening, so simple isn’t it? Yet so overlooked, especially by sales reps and business owners who generally blab on about how great they are….without realizing that the prospective client is actually crawling out of their skin texting someone to call them so they can abort the meeting ASAP! Once you realize that listening shapes how you can...
Do you have a brand, or a product – They’re not the same!
Brand/Product - What's the difference? Do you have a brand, or a product – They’re not the same! The branding godfather, Marty Neumeier, says in his book, The Brand Flip: "Companies may SELL products. But customers JOIN brands". He further adds, "They sign up with companies that see them as people, and avoid companies that see them as targets." (I strongly recommend purchasing The Brand Flip and have inserted the...