Sakina, owner of online bakery Velvet SZR, approached Kaze after being in 6 months to redefine her identity. This process started with creating a new, more personified, logo that would appeal to her tribe. Kaze brought Sakina’s vision to life by capturing her authentic identity.
Velvet SZR is run through Instagram and showcases a tantalizing range of mouth-watering baked goods, primarily presented through reels but she maintained a level of anonymity. Our ideation process involved injecting a personal sprinkle into Sakina’s brand by bringing her image to the forefront, all while staying true to her goal of having an element of ‘mystique’. We went with a playful cartoon version of herself, holding the iconic cake from her first series that amassed over 15,000 views.
For the main caricature, we incorporated the boldest features of Sakina and curated a color palette rooted in the business's essence. By maintaining the red velvet cake origin, we effortlessly integrated a deep red, burgundy hue into the font and attire. The pastel pink background was inspired by the cake drip and was intentionally made lighter so as not to distract from the cake centerpiece. As an afterthought, we incorporated an apron in the background color, effectively tying together all elements and fortifying the logo's overall cohesion.
