Market Testing….and its Downfall
Business owners, content creators and designers often have an immense amount of conviction behind their ideas (I didn’t say “stubborn”, you did!). Occasionally, this “conviction” can create a severe disconnect between the “business side” and the side that matters most: CONSUMERS.
I Hate Social Media…
“We don’t need that. Our clients aren’t on social media…” orrrr “I hate social media…” – If I could get a triple decker cheeseburger every time I heard one of these two statements, I’d be able to abandon my car and become the first-ever human hot air balloon!